Does your brand incorporate Pinterest into its Content Marketing Strategy? Pinterest enables a brand the potential to funnel in a large number of potential customers to their site through Content Marketing. A bit a creativity and quality content could bring large results.
While it is true that the user base consist mainly of a female population, the company reports that this is quickly changing. It is important in how you shape your brands image on Pinterest and consideration should be placed on the user base that is found there. Home, arts and crafts, style/fashion and food are the most prevalent categories and have received an extremely positive response and explosive growth.
Many brands interject that their industry does not fit any of the niches found on the Social Networking site. Even if your brand doesn’t directly fit the variety of niches and categories found on the site, a bit of creativity and content strategy could enable you to gain a large amount of exposure. This Infographic display the data quite nicely.