H2OSocial wants to welcome in the year of 2012 and wish everyone a Happy New Year. As humans we are always looking for ways to advance. From the beginning of time we see that we are always trying to improve something. The act of improving something can be argued as an act of survival. Now [...]
If your a small business owner or start up company and use Facebook on your leisure time, you can easily use market your company in an effective viral manner. The same holds true with the custom friends list feature that Facebook had unveiled, early September. By organizing and properly implementing this feature can Social market your business in a passive manner. [...]
During yesterday’s Las Vegas, NV Pubcon keynote session; Hot Google Topics & Trends Matt Cutts & Amit Singhal . Google’s Matt Cutts spoke on some changes to look forward to in 2012 with Google’s Search Algorithms. Google is planning to place more emphasis on ranking content positioning and Ad positioning in a specific change that he spoke on. Matt said “GoogleBot [...]
Google changes it Algorithm about 500 times a year. If you in the industry of Search Engine Optimization, this keeps you busy and it is vital to stay ahead of the game. Google recently made a significant change to its search Algorithm which will impact its users and SEO specialist in a significant way. Its especially signifigant to Google’s users. Here [...]
The sudden prominence and popularity of social media has created an unfamiliar venue for businesses – a world packed with both opportunities as well as pitfalls. Done well, socially-designed programs can help create a community of loyal advocates; done poorly, you brand yourself as inauthentic, out-of-touch, and maybe worst of all, boring. This is the first [...]
Accessing the Internet & Social Networking sites is one of the fastest growing mobile activities. The prices of entry level SmartPhones becoming affordable has enabled Social Media usage via a mobile device to be a common every day usage. The implications of Mobile Marketing on Social Media for business owners is huge. Those companies that [...]
Internet lead generation is less expensive than it used to be. But with the changes that Web 2.0 introduced — blogs, article directories, local directories, search engines, social media, videos, and more — search and discovery have become broader and more complex. This makes social signals more important than ever before, and local businesses need [...]
Social media marketing continues to evolve and as it does, location based Social Media becomes yet another important variable in the equation. {Foursquare has clearly emerged as the location darling. Consider the fact that after only one year, they’ve reached 500,000 active users (Foursquare recently tweeted they added 100,000 users in 10 days). Google Places is a must and [...]
Whether your a corporation , a small business or an entrepreneur? Video of this quality is where its at. A marketing no brainier. Don’t even get me started on the SEO implications of adding video to your site. Here is a good example produced by http://mewfilms.com based out of Seattle.
If you are trying to establish a personal brand or build your own platform, you may be overlooking some of the simple tools at your disposal. Literally, every point-of-contact is an opportunity to create a positive brand impression—if you are intentional. Here are five basic personal branding tools you should take advantage of before you move [...]