SEO: What does this mean?
SEO or Search engine optimization , is the process of improving the visibility of a website in a search engine’s “natural,” or un-paid (“organic”), search results. Case studies have shown, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.
What We Think
Search & discovery on a search engine are simple concepts. So simple, yet they drive one of the most complex online marketing practices to date. We blend the complex Search Engine Science & theory & turn it into a simple yet profitable strategy. By integrating a Search Engine Optimization / SEO effort into your campaign you can maximize your exposure & visibility. In turn this can help you acquire more clients, & increase revenue. We believe that Organic Search can be one of the best long-term investments an organization can make.
SEO still requires the User-Centered mindset that we have built our company upon. This enables us to begin to learn users search behaviors on Search Engines. Our primary SEO methodology involves on-page strategies and your website architecture. We have a large arsenal of tools that we work with. We have the know-how to increase visibility in the search engines, just from your website alone. The result is your company recieving more exposure via Search. More exposure means an increase in targeted site traffic. Once again, as we focus efforts onto on-page SEO and user experience. You will see the amount of time your users spend on your site will increase as well as conversion rates. We place full attention to optimizing your web site to be Search Engine friendly without sacrificing content quality. You’ll have high rankings an your visitors will still LOVE your site. Everyone walks away happy.
The Process At Glance
Discovery and Research
We consult your company, gather intel on your industry market, company goals, keyword goal, etc. In regards to the keyword you are trying to rank for, well analyze our gathered data. We will analyze the large number of variables including; search volume, keyword competitiveness, etc. This heavy research continues with researching salient keywords, keyword & keyphrase analysis coupled with a competitive analyses. We’ll preform a competitor analysis on your competitors that are ranking on the top of Search Engine Result Pages (SERP). Our research & analysis methodically uncovers the best keyword phrases for us to target.
After the research & analysis phase we focus our efforts on the structure of your website. We start by optimizing the back-end or server side of your webpage. We not only want to focus on page load speed, but also how quickly and the fashion a request is sent to a user. We will also ensure that your server software is returning requests in an “optimized” format. Optimization of the front-end of your webpage holds evens more weight. Optimization of the front end of the website a vast number of variables. So many that well spare you the technical lesson and say that on page optimization is done with user experience in mind and not only Search Engines!
Search engines make adjustments to their algorithms regularly.While sometimes these changes are announced & others times they are not. We remain plugged into the latest developments in search love the science & growth of the SEO industry. Choosing the right SEO for your companies growth in search results is vital & a sound investment. Companies should be weary for SEO companies that practice outdated methodologies, Free SEO Audits and also techniques that go against search Engine policy called “Black Hat SEO”. The devastating long term effects outweighs its short term benefits. outdated strategies, techniques and methodologies. You can have full confidence that when you engage H2oSocial to manage your Search Engine Optimization / SEO campaign, you will be working with a company geared up to ensure the work we offer provides a real return on your investment.